A year ago tomorrow I walked into the local swanky coffee shop (which I call my Providence based office) and waited till the fellow behind the counter asked what kind of coffee I wanted this day. I pretended to be considering all the options: french roast, american roast, full city roast...when I finally asked, with a straight face, "do you have any that taste like Folgers?" My question floored him, he wanted to laugh but my earnest eyes told him he couldn't. Finally I couldn't take it anymore and began to laugh too.
Tomorrow, try it for yourself. Go to your local hip coffee shop and ask for a cup of Sanka or ask for something like Folgers, you know mountain grown and see what reaction you get.